Symphony Kids Branding and Illustrations
San Diego Symphony
In 2024, San Diego Symphony rebooted their Symphony Kids Concert series aimed at preschool aged kids. The goal was to make this entire series neuro-inclusive and sensory friendly. With that in mind, I worked to make the illustrations and visual assets simple and clear, with bold outlines and a specific color scheme connected to each instrument family. After creating the visual style and feel, I created graphics that were used across their marketing materials, from the website, concert brochures, and social media posts.
To support neuro-inclusivity, we created a “social story” in the same visual style — a friendly one-page print out to help kids anticipate what the concert experience will be like. For each concert, I also create story images for the concert slideshow based on the stories and themes of the music.
