I recently had the privilege to work with Sanctuary Church in Greenwood on redesigning their logo. Originally they had an image based logo:
They were hoping to move towards a type-based logo that would be readable for print and web, as well as have a more timeless feel. A group of us worked with a couple of options. Mark was excited about combining a serif with a sans-serif font to separate the name from the location. He started out with stacking the sans-serif on the top, with the serif caps for the bottom.
A few of us responded that we weren't enthralled with the font choices, and felt some of the spacing could be made more interesting. So I set to work. I flipped around the serif and sans serif. I used Bell MT on the top, and Avenir on the bottom. These are two fonts (especially Avenir) that Mark was already using for a lot of Sanctuary's visuals, so that helped to keep the overall feel consistent. Bell MT has a long history as a serif typeface, and the hope is that it can create a more timeless look for the church. I also brought the descender of the y down a little extra, in order to create a feel of a comma between GREENWOOD and SEATTLE. A few of Mark's visual choices I kept (difference in line weight and choice of where to use CAPS or not) because they helped to emphasize and differentiate the various words.
Mark was also hoping for a more boxy version as an alternative for when the full logo was too long. So we shortened it to this:
To finish it off, we decided to keep the brown color scheme from the original logo. It added a unique quality that set apart Sanctuary, and kept the warm and welcoming feel from the original logo.
You can see the finished and finalized version on Sancutary's website: http://www.sanctuarycrc.org/.
And for more fun, a screen shot of the illustrator file:
Rebecca Joy Mohrlang
I like to make art from trash and discarded items. Follow along if you are interested.