I recently had the privilege to work with Sanctuary Church in Greenwood on redesigning their logo. Originally they had an image based logo:
They were hoping to move towards a type-based logo that would be readable for print and web, as well as have a more timeless feel. A group of us worked with a couple of options. Mark was excited about combining a serif with a sans-serif font to separate the name from the location. He started out with stacking the sans-serif on the top, with the serif caps for the bottom.
A few of us responded that we weren't enthralled with the font choices, and felt some of the spacing could be made more interesting. So I set to work. I flipped around the serif and sans serif. I used Bell MT on the top, and Avenir on the bottom. These are two fonts (especially Avenir) that Mark was already using for a lot of Sanctuary's visuals, so that helped to keep the overall feel consistent. Bell MT has a long history as a serif typeface, and the hope is that it can create a more timeless look for the church. I also brought the descender of the y down a little extra, in order to create a feel of a comma between GREENWOOD and SEATTLE. A few of Mark's visual choices I kept (difference in line weight and choice of where to use CAPS or not) because they helped to emphasize and differentiate the various words.
Mark was also hoping for a more boxy version as an alternative for when the full logo was too long. So we shortened it to this:
To finish it off, we decided to keep the brown color scheme from the original logo. It added a unique quality that set apart Sanctuary, and kept the warm and welcoming feel from the original logo.
You can see the finished and finalized version on Sancutary's website: http://www.sanctuarycrc.org/.
And for more fun, a screen shot of the illustrator file:
Many of you know that my Greensleeves video recently was selected as a winner for the American Illustration/American Photography's International Motion Art Awards 3 (yes, quite a mouthful). It is officially up in their archive, and you can find it here: Ai-Ap IMAA. You may need to scroll through some other amazing artists before you find it under my last name: Mohrlang, Rebecca. I am completely honored to be chosen and placed next to artists I love like PES and Serge Bloch. If you're interested in poking around, I find the "What Makes You Happy?" video incredibly amusing and wonderfully odd.
I was able to be in New York for the "Big Talk" and "Party" to celebrate all the Ai-Ap awards. It was great to meet people, hear new ideas, and see the other work that was selected for the various collections. Fun to see John Keatley's photo of Macklemore in amongst the chosen photography winners!
Rebecca Joy Mohrlang
I like to make art from trash and discarded items. Follow along if you are interested.